What to post on different Convivial Media Platforms
Managing your company’s social media profiles can check now be overwhelming, so it’s normal to feel the desire to press “copy and paste” across all of your channels. However, publishing the same information on Facebook, Twitter, LinkedIn, and other social media doesn’t do your brand.
Research shows
Research shows that 51% of users have decided to stop following companies on social media due to material they view isn’t relevant. It could be anything from your content not being in line with your brand’s image to your content not being appropriate on the social media platform. What is why they would decide to take the extreme step of de-following you as a result? Put yourself in the shoes of their followers. If you were to see a substantial informational graphic on Twitter, you could be angry – this happens if the content isn’t in line with the style of the company or isn’t in line with the style of an account.
Simply put, audiences are very different across various digital platforms for social networking, and it is essential to try catering to different audiences. But how do you do that? Here are some suggestions on the most effective content for each, as well as some tips to increase engagement.
In the case of Instagram, visuals are the best tool to use. Different kinds of images are compelling, from professional photos to screenshots and text graphics of tweets. Do you remember the infographic that was mentioned earlier? You can also do the same for Instagram by breaking it down into smaller pictures and then posting them. It is also possible to post several pictures in one post and let users swipe through them in a sequence. For examples of particular topics, look at:
- Motivational quotes or quotes
- Open-ended questions
- Tutorials (these are great for Stories)
- Videos and posts about products (try using tags for your products)
- Behind-the-scenes
- Content created by users
- Content from Influencers
- Employee spotlights
- Announcements
- Giveaways or contests
- Seasonal messages
For Instagram, it is possible to improve your post’s performance by using high-resolution images, not overdoing your caption, and using appropriate hashtags. Also, keep an eye on the current trends in the world to ensure you don’t look as if you’re not paying attention and using those Stories!
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Twitter was initially an online social media platform that only allowed text, and it still functions excellent in this particular channel! Links to blog articles and the most recent news, such as press releases, also work on this channel. Twitter is text – and links-heavy doesn’t mean that you should avoid videos, images, images, or gifs. Videos that are informative or heartfelt with captions are definitely worth giving a shot. Although none of these ideas are suitable for your particular business, Consider these topics:
- Questions
- Industry news
- Announcements or milestones
- Memes (and GIFs!)
- Promo codes or discounts
- Content from blogs and images
- Events
- Social media-related holidays, including holidays such as National Cat Day
- Trends
It is possible to take tweets up a notch by attempting not to use the full 280 characters, refraining from overburdening your post by using hashtags, and checking out the latest trends in your region.
LinkedIn is considered the best platform for B2B businesses and professionals. This is why it is the ideal platform for thought-leadership content. For instance, you can publish direct links to detailed articles for individuals or post links to some of your company’s most valuable content. You can build and engage your following here reasonably quickly if you have the right content. Consider these suggestions if confused about what to write:
- Corporate announcements
- Openings for jobs
- Answers to the most frequently asked client or principal inquiries
- Short video series
- Video case studies (or written)
- Images that include statistics
- Posts on company leaders
- Events that require registration
- Content from third-party sources
Posts with distinct, specific titles and employ professional language have better results. If you’re planning to include images in your post, be careful not to use too many!
You could post nearly anything on Facebook and connect with your fans at one time. However, it’s become more challenging to get organic reach on Facebook over time. But that doesn’t mean that it’s impossible. The vast array of content can still function perfectly on this platform. However, posts with a narrative will be more prominent, especially in the case of videos. The algorithm for posting on Facebook rewards videos and will make them get higher rankings than other posts. If you’re not able to produce only video, these suggestions could be helpful:
- Pets
- Content that is transparent about your brand’s values and image
- Polls and questions
- Current events and holidays
- Product displays
- Quotes
- How-to-guides
- Content from the company blog and content from third parties
- Customer support
- Images of high-quality
- News from the company
To make your Facebook posts more interesting, You can incorporate list-based content in the copy and headlines, emojis, minor characters, and a few hashtags. Also, try not to include an excessive quantity of images in carousels, as users could be scrolling for hours!
Sometimes, the folks who came up with Pinterest created it for recipes and inspiration for workouts, But it’s more than just that. Anything educational or inspirational is acceptable. But, it’s essential to keep in mind that your content must be visually appealing and vertically aligned. Horizontal images don’t work with the design that the channels have. It’s good news. However, you can create longer posts by using your images here. Try posting:
- Infographics
- Step-by-step instructions
- How top’s
- Lists
- Individual products
- Style guides
- Quotes and passages of motivational messages
You should ensure that your “pins” are vertical for more excellent performance. They’ll also require a strong description with clear and concise language and calls to action (which you must consider across the channels). Another thing to be aware of for each channel, not only Pinterest? Make sure you use the correct dimensions of your images. This will make sure that your content doesn’t look as pixelated.
The Wrapping Up
Social media can allow your company to reach out to your customers and push your business forward. It’s assuming you’re taking the time to personalize your experience for each platform – which can be not an easy task! If you’re looking to begin following our recommendations but don’t have the time or the resources, We can assist. Contact our team, and we’ll help you develop the most comprehensive strategy in social media for your various channels.