The best ideas for digital products are most likely be information-based products. Info-products are informational products that can be educational or enjoyable. Here are some examples of digital products for spa or beauty business.
1. Hair instructional exercises
Help the audience through the process of creating a specific style or appearance. Give step-by-step directions so that viewers are able to create it on their own or with someone else in the family. You can think about niches you could narrow down to offer kid hairstyles, or even looks for longer hair.
2. Makeup instructional exercises
Provide instruction on how to create a professional-looking makeup appearance. Tutorials can be short and sweet or longer guides with tips on selecting the appropriate shades and makeup products.
3. Product information guides
As a spa or beauty professional, you’ve likely tested a wide range of products in the marketplace. Make sure to share your experience with your customers. Create a guide to your products which lists your top products, as well as tips on how to use them for the best results.
4. Unique event guides
Consider the occasions and special events that usually bring people to your spa or beauty salon and develop a plan to help them navigate the day. For instance, if your business offer wedding receptions, you should create the brides with a guide about how to organize the perfect day prior to the wedding ceremony.
5. Retention and client acquisition advice
Don’t think only about your customers as the target audience for your digital offerings. Consider stylists, spa owners, or providers as your target audience. Then create content which teaches them to emulate your success. For example, if have a process to attract new customers and generating content that can help stylists in the same way.
6. Beauty or spa business launches tips
Get even more in-depth by offering advice to aspiring spa or beauty business owners by giving tips on how to begin your own business. This could include details about the building of a successful brick and mortar business or a small solo practice.
7. How can you create a spa-like experience at your own home
You’re a specialist in your field even if you don’t immediately realize it. If, for instance, you manage a spa you should know something about creating a tranquil and peaceful space. You can turn that into a guide to your audience.